Breitling's recent foray into the world of sustainable luxury watches has generated significant buzz. Their collaboration with Outerknown, Kelly Slater's sustainable apparel brand, has resulted in a truly compelling timepiece: the Breitling Superocean Heritage 44 Outerknown. This isn't just a rehash of an existing model with a green twist; it’s a thoughtful reimagining of a classic diver, showcasing Breitling's commitment to both environmental responsibility and horological excellence. Thankfully, Breitling’s recently assembled “Surfer Squad” – a group of ambassadors including Kelly Slater – is surprisingly shaping up to fall in the category of positive brand influencers, at least in my opinion, with the debut of the new Superocean Heritage II and its sustainable variants. Let's delve into the specifics of this exceptional watch, exploring its design, materials, and place within the broader Breitling Superocean Heritage family.
The Superocean Heritage 44 Outerknown isn't just a pretty face; it's a robust and capable diver's watch built to withstand the rigors of both the ocean and everyday life. Its 44mm stainless steel case, while substantial, wears comfortably on the wrist thanks to its well-proportioned design. The unidirectional rotating bezel, a crucial feature for divers, is crisp and easy to manipulate, even with gloves. The sapphire crystal, scratch-resistant and virtually indestructible, protects the watch's handsome dial. But it's the details that truly set this piece apart.
The dial itself is a masterpiece of understated elegance. The Outerknown collaboration is evident in the subtle yet impactful design choices. The color palette is muted and sophisticated, often featuring shades of deep blue or green, reflecting the ocean's depths and Outerknown's commitment to sustainability. The applied indices and hands are generously sized for excellent legibility, even in low-light conditions. The date window, subtly integrated at 3 o'clock, maintains the overall clean aesthetic. The overall effect is one of refined simplicity, a hallmark of classic diver designs.
However, the true innovation lies beneath the surface. Breitling's commitment to sustainability extends beyond mere marketing. The Superocean Heritage 44 Outerknown utilizes recycled materials in its construction, a significant step towards a more environmentally conscious watchmaking industry. This commitment reflects a broader trend within the luxury market, where brands are increasingly acknowledging their environmental footprint and striving to minimize their impact. This conscious choice resonates with a growing segment of consumers who prioritize ethical and sustainable practices.
Exploring the Breitling Superocean Heritage Family:
The Superocean Heritage 44 Outerknown belongs to a larger and highly respected family of watches: the Breitling Superocean Heritage collection. This collection draws inspiration from Breitling's rich diving heritage, reinterpreting classic designs for a modern audience. Let’s explore some of its key members:
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